How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 08:16

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
People
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Do Republicans want to ban books and decide what your kids can and can’t read?
Place
Perception
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Product
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Good marketing is doing this well.
Processes
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Price
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